Ever wonder why some songs are more popular than others?
Director of Emory University's Center for Neuropolicy Gregory Berns and economics research specialist Sara Moore have discovered there's some science behind that phenomenon.
Their federally-funded study, published in the June 8th issue of the Journal of Consumer Psychology, found that the strength of brain activity in teens could predict which songs would sell 20,000 copies by Nielsen standards. Likewise, the lab found that 90% of songs that received a weak neural response sold fewer than 20,000 copies.
Read the full story in Time Magazine
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