Tuesday, 21 June 2011

Faith-based fashion takes off online

Online retail is big business. According to the British Retail Consortium, online sales account for 8% of the UK's retail sector – worth £23bn a year. Besides being a godsend for white goods and electronics, internet shopping is perfect for lovers of fashion, and religious women are no exception.

Professor Reina Lewis and her colleagues at the London College of Fashion have been researching Modest Dressing, which refers to women who "dress in a way that satisfies their spiritual and stylistic requirements for reasons of faith, religion or personal preference".

Read the full story at the Guardian

No comments:

Post a Comment