The drinks retailer responsible for brands including Johnnie Walker, Smirnoff and Guinness is to fund training for 10,000 midwives to help pregnant women reduce their alcohol intake as part of a project that has been criticised by medical authorities.
The Department of Health scheme will be run by the National Organisation for Foetal Alcohol Syndrome UK (Nofas-UK) but funded by the drinks retailer Diageo.
The government hopes the initiative – part of a plan to involve the private sector in public health campaigns – will help more than a million expectant mothers over three years.
Read the full story at the Guardian
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